
I eventually left the Disney-MGM lot to join Planet X(later to become Cytura) as the Director of New Media. Here I was tasked with building the new media division from its inception. This included not only functioning as Creative Director but hiring staff, setting up production processes, acquisition of hardware and client relationship management.
I spent the next few years growing the department and building successful business relationships with clients such as Disney and Microsoft. It was during this time that I had the opportunity to lead the team that built stadiums for NFL Fever 2002 from Microsoft that was for the new XBOX system. This project lead to additional work with Microsoft building environments for other Microsoft sports games.



