In an effort to do some guerilla marketing at the Adobe Summit conference Sirius released this mobile app to drive engagement with the brand. I lead the effort to gamify the experience by creating a mobile application that employed several different game elements to unlock your “golden ticket” to the marketing event that was building held at a local brewery in Las Vegas.
The app employed mobile beacons, augmented reality and good old fashioned QR codes to create the scavenger hunt experience. The mobile beacons were actually placed on two employees who were dressed like Waldo and roamed the floor of the show. When you were within a preset distance of “Waldo” the app alerted you and you had to actually look around and find Waldo in the real world and then interact with him to gain points. Other elements included an augmented reality component where you had to find and launch the Sirius rocket, interactive quizzes and a hunt for posters around the show.
- Client Sirius
- Date October 23, 2017
- Tags Mobile